Have you found yourself often scrambling to find leads when the bills are due and the pressure is on? Are you a procrastinator? Are you just not sure what to do or where to start? I know the feeling!!
Often times we look to the most elaborate methods of marketing. I hear business owners talk about billboards, and bus stop signs, and taking flyers around town. But, what about email? I know people often say how much they hate emails. And I get it! I am the unsubscribe queen. I get so irritated with spam mail, I have a separate email just for these types that I don't ever check. I just use it when I need to find a coupon or sign up for a free trial of some sort.
But, hear me out. We're not just sending any email. We're sending emails that are likely to peak interest or keep you top of mind so that when they are ready, you may convert a sale. Think about it. What are the kinds of emails that you open? You do open them, don't you? What about an email from a friend? Have you ever thought about making your potential clients your friends? If you are in sales, you want to be in the business of building relationships! You don't really want to just pop in because you're looking for a sale. As Les Brown put it, people can smell commission breath, virtually as well (I interjected that last part). Provide some sort of value to make people want to click on your email or even better, like you. Like you enough to use your services or refer you to someone who will.
Every email should try to lead the reader to some kind of action. Whether that's to download your new home budget calculator, or check out this weird kitchen in Europe, or sending a coupon to your pet loving client for her favorite pet store, or just, "Hey, just wanting to check on you. Haven't heard from you in awhile. Thinking of you. Let's get together!" And you know what the best part is?
It's $free.99. So here's my two-step genius marketing idea:
1. Build an email list. 2. Email the list. It's too easy. Too simple. So, why don't most of us do it? Send a funny joke, keep notes in your list about birthdays or anniversaries, vacations your potential client may be taking so when they are getting ready to go, you can shoot a quick, "have a blast on your trip" message. Then you don't have to work as hard to think of anything to say. But let it be meaningful. Don't send just to send. Emails can become stale very quickly when there isn't that genuine intention behind them. Use your CRM to engage regularly, but don't get spammy. There are plenty of free email marketing tools to use. Remember, consistency is everything.
Did you find this information useful?By the way, if you know someone that could benefit from this message brought to you today, please forward it! It would help me so much. Thank you for reading!
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