"I heard boosting posts is a waste of money."
There's a lot of conflicting advice when it comes to whether or not you should boost your Facebook posts. Here's the thing. The way the algorithm works is that the more you like something, the more Facebook shows you this kind of content. So, if you have a business and you're trying to reach people that aren't your mother or best friend or cousin that lives in San Antonio (these are the people who are liking and sharing your content), you've gotta boost it. It's the easiest way to get more eyes on your content to increase your following, and create brand awareness.
Best dollars spent!
Granted, there are more effective ways to get your business out there, but if you're going to spend marketing dollars anyway, this would be a great place to start. Some people put money into magazine ads, flyers and handouts, which seems less effective than social media, so why not? I boosted a post for $15 and got over 300 engagements. That's amazing!
Go on and do the two-click.
If you're going to reach more than the usual 10% of people who already follow your page, boosting is going to be the simplest way. It's like two clicks: boost, then choose your amount and budget. If you're feeling adventurous and want to challenge yourself to learn, you can always create an ad for your page. The trick is to make sure you are creating captivating content. Stunning images, memes, and other scroll stopping material is the way to get people's attention. Make those controversial dollars count.
Not bad for $10.
So, boost your post. Throw $10 at it and get noticed. Otherwise your audience is just the people who are already liking your content, who already support, know, and love you. Facebook wants to spend your marketing budget, so it's going to place your sponsored posts in front of people who will actually engage. Then, when the new people like your post, invite them to like your page. Not bad for $10, right?
#socialmediaforbusiness #contentmarketing #getnoticed
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